Impractical Visual Medium

My rhetoric project advocated for body positivity and confidence. Something that would be completely impractical for me when it comes to a static visual medium would be a billboard. If I was able to do this however, I would want to keep it simple with a simple white background and black block letters spelling "Love Yourself First #campaignforconfidence". The hashtag would promote a campaign that would further my rhetoric project, like the Breaking Out Campaign here on SLU's campus. Maybe a passenger looking out the window will want to instagram the hashtag and be influenced by what they saw, which will start the cascade effect that I wrote about in my Intent Paper (MWA 3). The hashtag would also allow for even greater audience, especially those whose lives revolve around social media. The reason I would want to keep it this simple is because people look at a billboard for probably 5 seconds when passing it on a highway, and highways are infested with billboards that contain bold colors with so many words that sometimes are so unappealing to the eye. Hopefully something this simple would be more appealing and memorable. This medium would be ideal to reach a larger audience because of the vast number of people driving on a highway daily. One stipulation would be that it would have to be on the side of a major highway that drives into a large city, like Chicago, to reach a larger amount of people in less time. Having it on the side of a highway that is surrounded by cornfields would simply not do it justice. This is obviously not practical right now because well, I'm a freshman college student. The cost to buy/rent a billboard, especially on a major highway, would probably exceed my college tuition, and I do not want to be in anymore debt than I already am in.