Giant Carrot Cake

https://www.youtube.com/watch?v=ibD2llg0TSo

Purpose: The purpose of this video is to demonstrate how to make a giant carrot out of carrot cake. The video begins with several carrot cakes already made and then proceeds with the long process of putting all of the cakes together. The video is meant to inspire and teach people about the fun of baking while also providing entertainment. Yolanda, the baker, narrates along the way and cracks a few jokes while talking to the crew behind the scenes.

Audience: The audience of the "How To Cake It" videos is somewhat diverse. Some of the people watching are qualified amateur bakers while others simply want to see an entertaining video of a baker "playing" with food. Many of the viewers tend to be just the average person who is curious about how to use cake and decorating techniques to design a uniquely shaped cake.

Context: "How To Cake It" makes videos every week showcasing a new cake. The cake recipes themselves are not usually unique nor are they the main point of the video in any way. The big attention-grabber of the video is the end-result. As seen in the thumbnail for the video, Yolanda assembles the cake into a very non-cake-like shape. Most of the time, the cakes, covered in fondant, are in the shape of another food. The account also tends to make cakes that tie into the season or the time of the year. For instance, this carrot cake video was created around the time of Easter, and Yolanda also made an Easter Bunny Cake filled with Cadbury Creme Eggs.

Text: Generally, the text in the video was used to emphasize where a link was located on the screen or to restate one of Yolanda's points. Overall, the editors of the video incorporated very little text. This was definitely purposeful on their part because too much text would be distracting from the main purpose of the video and would be aesthetically displeasing.