https://www.youtube.com/watch?v=JnUr7DyRho0
The purpose of this video is twofold. Firstly, it is an instructional hair dye video. Guy Tang is a well known hair professional, and this video illustrates one of his many hair dyeing techniques, balayage in pastel colors. However, the video is not a purely technical one, the purpose is also to entertain. The end of the video is a conversation between the hair stylists and the models, that has absolutely nothing to do with hair. Guy Tang is not only an eminent hair stylist, he promotes self love and encourages people to show the world their true selves, or in his words their #mydentity.
The video's main audience is professional hair stylists who will be using his products. Since his products are not sold in normal hair stores, there is a very specific set of people who actually have access to them and can make use of the instructional part of his video. However, since the video is also meant to entertain, anyone who is interested in watching a hair transformation is also the audience.
In a world where people are being encouraged more and more to stray from what society considers social norms, if that is not what they want for themselves, Guy Tang's videos, which most often feature hair dyes in bright, eye catching colors and patterns, encourage that sort of fearlessness. His #mydentity movement asks people to show their true colors through their hair, which in a time when beauty videos are so popular, makes a lot of sense.
While the video does not have any text, it does feature images of the GuyTang products that he uses while dyeing the hair of the models. Because he uses all his own products, he makes sure to add images of them in order to better advertise, and make it easier for those interested in using his products to find what they are looking for.
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